What Do Customers Really Want?

By acmadison

That’s the question that needs to be asked. How an organization handles this question and the answers will determine its ultimate success. Because if you consistently offer your customers what they want (at a price they feel is fair) you’ll have all the customers you can handle.

In 2006, Kevin Stirtz surveyed 2,000 people from all over the USA on this topic.

Here are the results below.

1. Listen to me
2. Know more than I do (about your product or service)
3. Be easy to work with
4. Give me what I came for
5. Smile
6. Tell me your name
7. Acknowledge my presence
8. Don’t treat me like I’m an interruption
9. Show me you care
10. Don’t waste my time
11. Be honest
12. Offer alternatives if you don’t have what I want
13. High quality and low prices
14. Don’t try to sell me. Just help me
15. Do what you say you’re going to do
16. Keep me informed

(The results are in ranked order from most popular response.)

Source: Stirtz Group

One Response to “What Do Customers Really Want?”

  1. william Says:

    good articel…..

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